FIREBALL WHISKY
FIREBALL WHISKY
Services
Custom social media content creation strategy and execution.
Engage online community via comments and direct messages to establish trust, relatability, and brand character.
Track and report performance to optimize content strategy.
Term: 2023-2025
Social Content
To capture the attention of their target consumer (Male, early 20s), Fireball needed to capitalize on clever, mischievous humor via memes and short-form video content. I scripted, designed, and shot all the content shown here + more throughout the full term. The approach was intentionally lo-fi, to appeal to the type of content that our target consumer was posting and engaging with at the time. It was supposed to look and feel like a guy in his early 20s was making it and sharing with his friends for a laugh. The results spoke for themselves, as consumers actually saw themselves reflected in the content that Fireball was posting and felt more inclined to follow the page and share content with their friends.
2024 Growth Metrics:
Account Total Engagements +707%
Post Shares +4,325%
Instagram Reel Engagements + 3,428%
Instagram Post Impressions +32%
Instagram Post Reach +397%
Instagram Followers +8.27%
Short-form Video Content
Prioritizing Instagram Reels for to maximize organic reach. Content aligns with brand’s top claims, such as bringing the party and mischief to any occasion and being the #1 shot in the USA.
964k+ Organic Views
6.5% Engagement Rate
2.6M+ Organic Views
6.3% Engagement Rate
2.5M+ Organic Views
6.4% Engagement Rate
173k+ Organic Views
7% Engagement Rate
2.3M+ Organic Views
5% Engagement Rate
3.3M+ Organic Views
1.45% Engagement Rate